We established WILD because the well-being of our animals is so important to us. What you feed your pet matters and we have the information and ingredients to you help you make the best decisions you can when it comes to what you put in your beloved, furry family members' bowls. We will help your dogs and cats thrive, not just survive, on the food they eat.

We think that shopping at WILD should be an enjoyable experience for the whole family, so bring your pets with you! We’ll give them the VIP treatment while you shop. You can test out our products, grab a tasty treat for your furry companion, pick up the essentials, and have fun!



Meet the team behind WILD Pet Provisions. We love what we do, and truly care about the well-being of your pets. Whether you stop in for a treat or advice on how to change your pet's diet, we’re here to make sure your animal is properly nurtured and loved.

Heather Macfarlane

Owner / Founder / Nutritionist

Heather is a veteran pet food specialist with over 25 years experience in dog and cat nutrition and health. Trained by the Portland pioneers of holistic veterinary medicine, Heather has worked as veterinary technician and as an herbal pharmacist, honing the art of using natural remedies including herbs, homeopathy and raw diets for dogs and cats.

Heather holds a Bachelor’s degree in biology from Warner Pacific College. Her desire to continue learning about complementary veterinary therapies has expanded her knowledge of the animal body as a whole.

Lucy Brennan


No matter which animal you’ve taken into your home, Lucy understands that they’re now part of your family.

Celebrated as one of the nation's top five bartenders by Food and Wine Magazine, Lucy Brennan and her one-of-a-kind creations continue to draw accolades as she continues to reinvent cocktail culture. Lucy opened her first restaurant, Mint, in 2001, closely followed by 820 Lounge. Fourteen years later, she sold both businesses to turn her focus to teaching private cocktail classes  around the country, as well as pursuing her love of dogs and cats at WILD.


Pet Food Advisor & Inventory Manager

Angelica is a true animal lover with a strong passion for nutrition, natural remedies and helping your pets be as healthy and happy as possible.
She grew up in a big family in Stockholm, Sweden, but decided in 2011 to study abroad and ventured over to the US to go to college. After a couple years in sunny California she decided that Portland, Oregon was her next destination and she’s been loving it here since day one.
Angelica is fascinated by aroma therapy, holistic medicine and healing through nutrition.
When she’s not at WILD, she might be crafting, gardening, cooking or playing piano. But most likely she’s spending quality time with her 4 year old Boxer mix, Bella, exploring the wilderness of Oregon.


Pet Food Advisor & Dog Trainer

Lindy was raised by wolves in the mountains, sort of.  She is from snowy Mt. Shasta and grew up with dogs as both family and friends. Shortly after moving to Portland, Lindy adopted her best pal Macy-Moo, a silly & shy boy from the Kauai Animal Welfare Society. After watching the documentary Pet Fooled, Lindy became a passionate advocate for feeding a real (raw!), biologically appropriate diet. She believes in a whole body approach to the health and behavior of our four-legged companions.


Pet Food Advisor

Alannah grew up in a big Irish family constantly surrounded by animals - from guinea pigs to dogs to cows and sheep - and knows how important the connections are with our nonhuman family. For all that they support us, she believes we should support them!  Alannah has lived in Portland for about four years and is so excited to be apart of a community that values holistic health and well-being. She spends most of her time being followed around by (and following around!) her ten-year-old Nova Scotia Duck Tolling Retriever, Vixen. Vixen’s true passion is playing with tennis balls and she works hard to ensure that everybody knows it. Alannah is currently finishing up her degree at Lewis & Clark College studying Environmental Studies, and is glad to be apart of the WILD team!


Treat tester

If you just can't decide between two treats, Foxglove will give you her honest opinion as she is an expert treat tester and knows what she's talking about. She has had many years experience and can answer all of your questions about all things treats.  Additionally, If you are feeling down, she will turn the gray skies blue with the blink of her big brown eyes and one of a kind smile.


Toy tester

All of our employees are dedicated to their work, but Hugo is the most experienced of our staff members. WILD is the only place you can get his professional, first-paw opinion on dog toys. Park and beach toys, soft, indoor toys, squeaky toys, plush toys: Hugo knows them all.  He’s also outspoken on all things chew-worthy. Stop in for his opinion today!

Disclaimer: Heather Macfarlane is not a licensed veterinarian.  She provides non-veterinary nutritional advice only. Information and recommendations provided are not intended to replace the advice of your veterinarian.


Locally Owned & Operated.

Thank you for supporting our small business!


2393 NE Fremont St, Suite A Portland, OR 97212, USA

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