We established WILD because the well-being of our animals is so important to us. What you feed your pet matters and we have the information and ingredients to you help you make the best decisions you can when it comes to what you put in your beloved, furry family members' bowls. We will help your dogs and cats thrive, not just survive, on the food they eat.

We think that shopping at WILD should be an enjoyable experience for the whole family, so bring your pets with you! We’ll give them the VIP treatment while you shop. You can test out our products, grab a tasty treat for your furry companion, pick up the essentials, and have fun!

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Meet the team behind WILD Pet Provisions. We love what we do, and truly care about the well-being of your pets. Whether you stop in for a treat or advice on how to change your pet's diet, we’re here to make sure your animal is properly nurtured and loved.

We made the sunset!  (barely) haha!

Heather Macfarlane

Owner / Founder / Nutritionist

Heather is a veteran pet food specialist with over 25 years experience in dog and cat nutrition and health. Trained by the Portland pioneers of holistic veterinary medicine, Heather has worked as veterinary technician and as an herbal pharmacist, honing the art of using natural remedies including herbs, homeopathy and raw diets for dogs and cats.

Heather holds a Bachelor’s degree in biology from Warner Pacific College. Her desire to continue learning about complementary veterinary therapies has expanded her knowledge of the animal body as a whole.



Pet Food Advisor & Inventory Manager

Angelica is a true animal lover with a strong passion for nutrition, natural remedies and helping your pets be as healthy and happy as possible.
She grew up in a big family in Stockholm, Sweden, but decided in 2011 to study abroad and ventured over to the US to go to college. After a couple years in sunny California she decided that Portland, Oregon was her next destination and she’s been loving it here since day one.
Angelica is fascinated by aroma therapy, holistic medicine and healing through nutrition.
When she’s not at WILD, she might be crafting, gardening, cooking or playing piano. But most likely she’s spending quality time with her 4 year old Boxer mix, Bella, exploring the wilderness of Oregon.



Pet Food Advisor

Lindsay grew up in Southern Oregon and enjoyed riding horses and 4-H. She moved to Portland in 2010 to get the 'big-city' experience. She adopted her pitbull mix Rocko from Oregon Humane Society in 2015. Rocko had a myriad of both behavioral and health issues to overcome. During the past several years, Lindsay has immersed herself in all things 'dog' and is passionate about sharing all she has learned.

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Treat tester

If you just can't decide between two treats, Foxglove will give you her honest opinion as she is an expert treat tester and knows what she's talking about. She has had many years experience and can answer all of your questions about all things treats.  Additionally, If you are feeling down, she will turn the gray skies blue with the blink of her big brown eyes and one of a kind smile.



Toy tester

All of our employees are dedicated to their work, but Hugo is the most experienced of our staff members. WILD is the only place you can get his professional, first-paw opinion on dog toys. Park and beach toys, soft, indoor toys, squeaky toys, plush toys: Hugo knows them all.  He’s also outspoken on all things chew-worthy. Stop in for his opinion today!

Disclaimer: Heather Macfarlane is not a licensed veterinarian.  She provides non-veterinary nutritional advice only. Information and recommendations provided are not intended to replace the advice of your veterinarian.


Locally Owned & Operated.

Thank you for supporting our small business!